Army Accountability Essay Example

Army Accountability Essay The U. S. Army values soldiers that are accountable for their actions. Being accountable means being dependable In Bravo company we do monthly toolbox inventories In every tool and toolbox In not accounted for than an sit storm from the higher up Just lands right In our laps all the way from the company commander down accountability not only has to do with your specific but It Is very Important In your day to day Army life Being accountable means being dependable-arriving to work and politeness on time, meeting meanness, Delve In ten relent place at ten relent time, doing the right thing at the right time. It is not only the major tasks that you do that show your character but all the little things is what adds up to show who you really are the Army values which are loyalty, duty, respect, selfless service, honor, integrity, arsenal courage accountability closely relates to three of the seven values duty it is your duty to be accountable for all your equipment no matter what it be tools, TA-50, weapon, or anything as well as your actions. Respect it shows respect to your leadership because they do everything they can to make sure you have everything you need and take care of all things you need to do so they work so hard to do all of these things you can at least show them a little respect by being accountable for all equipment and your actions. We will write a custom essay sample on Army Accountability specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Army Accountability specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Army Accountability specifically for you FOR ONLY $16.38 $13.9/page Hire Writer Integrity it shows you have integrity by being accountable for the mistakes you make no one person is perfect we all are going to make mistakes and you be a man and own up to them it show you have integrity. The soldiers Creed also falls in with accountability always maintain my arms, my equipment and now this quote means that your equipments will always be in proper working condition and you will always know of the whereabouts of your equipment which is accountability these are things that be swore to live by every day when we became American soldiers there is no place in army for personnel who cant be accountable for themselves and their sit

Nazi Party

In 1919 few would have thought that the Nazi Party, starting as a gang of unemployed soldiers would become the legal government of Germany by 1933. A once obscure corporal, Adolf Hitler, would become the chancellor of Germany in fourteen years. With a grisly total of thirty-seven casualties, including nine million dead combatants World War I ended in 1918. Resulting in a sense of injured German national pride, German propaganda had not prepared the nation for defeat. Those military and political leaders who were responsible claimed that Germany had been "stabbed in the back" by its left-wing politicians, Communists, and Jews. The Weimar Republic, a new government, tried to establish a democratic course. Extreme political parties from both the right and left struggled violently for control. The new regime could neither handle the depressed economy nor the rampant lawlessness and disorder. As the victorious allies punished Germany severely, the German population swallowed the bitter pill of defeat. Germany was disarmed and forced to pay reparations to France and Britain for the huge costs of war, in the treaty of Versailles The forerunner of the Nazi Party, The German Workers Party, espoused right-winged ideas, like many similar groups of demobilized soldiers. Adolf Hitler joined this small political party in 1919 and rose to leadership through his emotional and captivating speeches. He encouraged national pride, militarism, and a commitment to the Volk and racially pure Germany. Exploiting anti-Semitic feelings Hitler condemned the Jews, that had prevailed in Europe for centuries. He changed the name of the party to the National Socialist German Workers Party, called for short, the Nazi Party (or NSDAP). The Nazi Party had about three thousand members by the end of 1920. A year later Hitler became its official leader. Adolf Hitler's attempt at an armed overthrow of local authorities in Munich failed miserably

Automation Systems Essay Example | Topics and Well Written Essays - 2000 words

Automation Systems - Essay Example According to the book of ( Mazzuchelli, 1985) "The net effect of the tremendous increase in processing power provided by the computer system is that more data can be processed faster than ever before." Which means that all information you need in your job to make decisions will be quickly available, a necessity in today's rapidly changing business environment. Business establishments implement computer systems as part of daily transactions. Some firms faces problems especially implementing an apparent solution to a problem often causes other, unanticipated problems. As automation systems replaces energy as society's man resource, many people are concerned that too much emphasis has been put on what the computer can do to streamline business and too little on how it may affect the quality of our lives. Some reasons why users resist of changes due to implementation of automation systems. One reason may be the initial cost. In a large company, it is difficult to track and fairly allocate the costs of the computer processing facility to the many different departments based on individual departmental use. Also, departments at remote locations may feel that their information needs are not being met. Some were reluctant to use the new system for fear that they would have to spend for the software, computer maintenance, diskettes, computer paper, printer ribbons, just as they had to do for the paper and a pen needed on their job. Hardware and software costs can become high when a company's departments are spread over many distant locations. Proper accountability and planning for this project would simply help the company cope on this problem. Using a decentralized computer facilities would help the company to use less sophisticated and less expensive communications hardware and software. To assure that they would be able to use the change in automation. Second, Unfamiliar to the new system. A computer specialists is responsible for the design of the automated system ended up being responsible for working in many areas of the company with which they were unfamiliar. And also users of the new automated system are not trained well they hardly understand the system. The reason is that the system is not user friendly. A reason to resist for the changes. As a result, the specialists often took a lot of time to understand the processing requirements of a new department. This problem has a great impact to the new users as it caused delays in a project and sometimes led to misunderstanding - in other words, some of the new automated system developed failed to meet the needs of the department, or failed to meet them on time. To prevent this problem, the developer must develop a user friendly automated system. Although, most employers expect their potential employees to be prepared to use computers as tools whatever field or business. In respo nse, automation system will be very helpful to firms. They felt they needed some additional skills to keep their jobs to be considered for advancement, or change to a more desirable job. Third, adopting new changes requires changing work culture. Most industries are being transformed by the use of computers. When automation of system is being implemented in a company, changes will occur. There's a change in their working routines where they will be using computers to speed up

Visual Arts Experimental Drawing Research Paper

Visual Arts Experimental Drawing - Research Paper Example Just as the artist for the tapestry is unknown, there is also confusion on who actually commissioned the tapestry. This art piece is not just known for its significance in the history of art but is also admired by historians around the world since it depicts the events that led to the Norman conquest of England that ended in the Battle of Hasting. The fifty scenes depicted in the tapestry illuminate historians on the different events that transpired during one of the most important battles in English history. As each piece within the tapestry depicts one scene separately, the element of continuity is created within the piece through the use of borders that improve as the art piece progresses. The medium used by the artists developing the Tapestry is colored woolen yarn that is embroidered on the tabby-woven linen. The artists have used the technique of stem stitch and outline stitch throughout the tapestry. The color theme that the tapestry depends on is terra cotta, olive green, blu e, dull gold with touches of black to accentuate the entire piece (Musset, 14-16). Below are three scenes from the Bayeux Tapestry, properly labeled and chronologically placed: Brothers in Arm, Scene 1 Long Live the King, Scene 1 Battle of Hasting, Scene 1 Egyptian Tomb Painting Just as the Egyptian architecture has been famous around the world, Egyptian tomb paintings have also been source of inspiration for artists around the world. The Egyptian tomb paintings are not done by one artists but rather a group of craftsmen. The painting on the tomb walls depicted ordinary scenes such as hunting, fishing etc. Along with the everyday scenes, scenes of the deceased’s life were also painted, depicting his major achievements in life. The purpose of the Egyptian tomb paintings was to prevent evil from taking over the dead man’s spirit. In this regard, the paintings served as a biography of the deceased so that he may remember what he was in his life and would not be tempted to join the evil forces (David, 66). Egyptian tomb paintings are quite unlike any other painting since they employ the technique of relief to create a three dimensional element. Through the technique of relief, the artists carved on the walls of the tomb to give the painting an effect of sculpture. Two kinds of relief were used: raised relief, whereby the figures were raised from the background; and sunken relief whereby the figures were sunken from the background. Even though, the relief ensured that the painting took a three dimensional element, the artists relied strictly on painting two dimensional figures. Within these figures, the head were also shown in profile while the body was frontal. Egyptian tomb painting was also famous for their use of vivid colors. The colors within the Egyptian tomb painting were quite defined, meaning that certain colors were attributed to certain features of the face. For example, the hair was always black and the skin always yellow. Certain pieces of Egyptian tomb painting are as under: ‘Sennedjem and Ti harvesting papyrus’ from the Ramesside Period located in tomb of Sennutem Menena Tomb: Harvesting Scene #2 ca. 1342 Egyptian tomb painting from Beni-Hasan (about 1900 B.C.) Miriam Cahn Miriam Cahn is a Swiss artist who studied graphic design in Paris and Basel, a city where she was born. Miriam was a Jewish and a feminist, a fact that is apparent from many of her paintings. Most of Cahn’

Genres and Genre Film Movie Review Example | Topics and Well Written Essays - 1000 words

Genres and Genre Film - Movie Review Example The director of the film,  Brian De Palma, adheres to the dictates of the genre theory. He develops a systematic plot that follows the life of criminals. He limits the story to underground industries that constitute the crime and gangster relations thereby upholding the features of the crime and gangster genre in films as the discussion below portrays. Crime and gangster is a major genre in films. Genre is a system of classification, which categorizes things in groups of similar kinds. In films, the genre influences the process of creating films since every genre addresses a unique social feature and adheres to the identified intricate features of such categories (Grant, 2003). As explained earlier, crime and gangster is a major genre in films. Such films follow the sinister actions of mobsters or criminals. Every economy has different types of criminals who make up a large underground economy thriving on different types of criminal businesses. Such films therefore delve in the industry of crime following the lives and actions of criminals as they go about developing their gangs and the conflicts that develop among the gangs (Browne, 1998). Scarface embodies the features of a crime and gangster film. The story in the film follows the life of a gangster, Tony Montana, as he enters the country and develops his criminal empire. The film shows the intricate features of the drug industry. Drugs are contraband products that dealers must protect both from the law enforcers and from rivaling gangs. In order to develop their illegal businesses, drug dealers engages in immense violence as they eliminate any forms of threats. Tony enters the industry when Frank Lopez approaches him with a request to kill a former Cuban official who threatened the prosperity of his drug market in the country. The film therefore opens up with the violence that characterizes the risky activities of criminals. As is the case with

Candia Milk: Expansion Strategy and SWOT

Candia Milk: Expansion Strategy and SWOT CDL (Chaudhry Dairy Limited) is one of the reputable and renowned companies in Pakistan. CDL was established in 1984 as a private limited company. The company came up with its first product Haleeb Milk ´ and continued to expand its product line. In 1988, CDL introduced Haleeb Cream ´ which was not only launched directly for consumer market but also supplied to many ice cream factories where it was used as a core ingredient. The company has its head office in Lahore and a plant located 65-km from Lahore in BhaiPheru. The plant is equipped with latest equipment and technology, specialized workers scientists and professionals who assure quality at every level of production process. Chaudhry Dairies limited is one of those who have entered the dairy industry of Pakistan and have posed serious threats to well established firms like Nestle. The name of Chaudhry Dairies limited was changed to Haleeb Foods Limited with effect from February, 2004. Candia is a product of CDL, which was launched in 1999. Candia is a French brand and it is processed and packed under and licensed in CDL. Candia already is a very popular brand in Europe and other 52 countries. Now it is also available in Pakistans major cities under CDL distribution channels. CDL invested around 200 million rupees to launch Candia in Pakistan out of which 10 to 15 million were spent on its advertisements as it was launched early during the World Cup of 1999. Candia is Europes Number One selling milk. CDL Foods Limited and Candia of France have joined hands to bring the people highest quality milk. For the first time in Pakistan, CDL Foods Limited has introduced milk packed in food grade plastic bottles. These bottles are manufactured from imported materials at CDL Foods latest plant. They ensure longer shelf life, highest quality and storage with ease of use. SWOT Analysis Strengths The Major strength of Candia is the product itself because there is no other product with such uniqueness in the market. Thickness: It is more caramelized milk in its nature. Convenience: It is in a bottle shape so it is easier to open. Just take the lid off and pour milk. Weaknesses Their product is ignoring female taste; Mostly, Men use to drink thick milk as compared to Women. The color of the milk was yellowish thus making the consumers reluctant to buy. There is no running promotion. Only Niche markets targeted to serve the likes of N.W.F.P and Punjab. Music plays a vital role in marketing of any product. According to one research in 70% ads, it is music, which attracts the attention of audience. The ads for Candia did not have any music or melody in them. Opportunities Big Market is there because 77% of the market share is yet to be captured. Threats Haleeb bottle milk is its biggest threat since there will be a cannibalizing situation in the market. Tetra Pack is the biggest threat for CANDIA because it is the only bottled natural product in Pakistan. Reasons Why Candia Milk Failed In Pakistan According to research, it was noticed that there are areas of weaknesses in the market efforts of Candia. Candia has not shown the result which was expected of it.It launched the whole advertisement expense in the beginning and it only paid in for the first three months. After that, the sale of Candia milk has been falling and it is forcing the company to cut down on its promotional expenses. Following are the major factors of its failure: POOR ADVERTISING AND MARKETING CAMPAIGN Candia milk failed to do a proper advertisement and marketing campaign. There was hardly any on air advertisement and no other medium for advertisement was used let alone marketing. COLOR AND TASTE The important attributes that Candia lacks are color and taste of the milk. The color is not purely white due to which people begin to think that the milk is not pure and hygienic. AGE GROUP Candia does not cover all ages of group. It fails to cover all age groups. It targets the age group of 6-12. People over this age barrier; Youth and elderly people, they are not targeted. The young people aged 20-34 have a high purchasing power. However, they do not prefer Candia or any other packaged milk and prefer fresh milk. PRICING Another area of weakness is the pricing strategy used for Candia. Its price was higher than the other brands available in Pakistan. This did not allow Candia to penetrate the market effectively. PACKAGING Packaging is the the most important factor contributing to bad taste and coloring of the milk. Even though it has a USP packaging but if exposed in the sunlight, the milk is discolored. BRANDING The name Candia was relatively unknown to the people of Pakistan and many thought it was some kind of candy or something of that sort. They were and still not aware of the original Candia, which was so popular in Europe and other 52 countries around the world. The brand has flavor of milks rather than just plain milk. DEPTH Another major reason for the failure of Candia is that the company has not been able to increase the depth of their product since launching its flavors, colors, sizes, and overall variety. These innovations are necessary tocreate a good image of the brand in the mind of the consumer. INCENTIVES No incentive or discounts are offered to the consumers. No bulk discounts are given either. The competitors however, follow this practice. CDL is also not providing deep freezers and fridges to big retail outlets and departmental stores of Candia. Due to this, there are many areas where Candia milk is not performing well, especially in areas of their target markets. Candia milk targets the high-income person living in pushing areas, which has dramatically reduced its sale. Research Material The concept of packaged milk has grown over the last decade and is getting increasingly popular. The questionnaire that we floated adamants this as 62% of the people said they consumed packaged milk whereas 38% did not. One of the main reasons for the increased trend, as depicted by our questionnaire was the peoples concern for hygiene. A large percentage, nearly 46% of the people said they consumed packaged milk since they thought it was much more hygienic. About 20% ought for it based on its convenience, 15% as per the recommendation of their family/friends and 18% because of its longer shelf life. According to our questionnaire, 40% of the people believe that they consider high-priced milk brands to be deceiving and do not fulfill their quality criterion. 23% perceived such a brand to be of higher quality, 29% were indifferent and a negligible 8% thought they would see it as targeting a specific market segment. About 36% of the people said that a tune or a jingle could single-handedly be the most important factor in making them notice or recall an advertisement. 16% said that the theme of the ad would be that important factor, whereas the duration, frequency, and endorser scored 20%, 18%, and 10% respectively. 5. As per the stats that we received from our questionnaire, 49% of the people believe that the color of the milk itself affects their buying decision. Whereas 38% disagree with this and a mere 13% were not particularly sure on either one of thee. Upon asking, what sort of packaging did the consumers preferred to buy the milk in, to half; 54% of the people said they preferred it in a bottle. The remaining favored otherwise, meaning they preferred the packaging to be either in a pouch or a tetra pack. The percentages were 16% and 30% respectively. A high percentage of the consumers, 35%, errand the diversity in flavors offered in a milk brand to affect their buying habits of consuming a particular milk brand. Whereas 26% said that, the catchiness of the advertisements itself increases their chances of choosing milk brand. Apart from that, a relatively similar amount of consumers were affected by the popularity, type and pricing of the milk brand. The medium of advertisement that the consumers thought hooked them the most again, had more or less the same percentages. However, 39% of the people said that, it was not just one medium of promotion but it was instead the amalgamation of all these means together, the combined advertisement through all these mediums that caught their attention the most. The mediums being Television, Magazines, Radio, Social media and Signboards. In accordance with the data that we gathered from the questionnaire, Candia as a milk brand is seen/recalled by 39% of the people as a brand that was not promoted a lot let alone highly advertised. About 15% of the people remember it as being highly priced, 13% as popular, 15% as targeting a target market, and 18% as a brand imparting high quality. 10. A fairly high amount of the people recommended that Candia ought to use a much more catchy theme, along with a nice jingle, something that clicks the minds of the people and stays in their heads. They also proposed that Candia should advertise its brand much more than it already does so that the people are more aware of the brand. Apart from that, they projected the possibility of success of Candia if they targeted not just the youngsters or a specific target market but a mass market instead. Changing Consumers Perception Consumers come across many products daily but do not always remember them all. The ones they recall are usually the ones they have experienced or just the ones they are exposed to.There are some products to which they get exposed in such a way that the memory of that product stays with them. Such products have attributes like flashy packaging or something unusual. Other such factors include the way the product is promoted, how it is advertised, and who endorses it. The medium used for advertising plays an important part in the learning and memory of a consumer concerning a particular product. The frequency of a television ad might be more than a print ad or a billboard and that television ads incorporate the sense of sight and hearing. It is seen that most consumers over time associate the product with a jingle or melody used in the ad as it seems to be repetitive and catchy in nature. The slogan, Candia All-purpose milk The best for your family shows that the company is trying to position the brand as having a high quality in the consumers mind and right for everyone in the family, also depicting a change of lifestyle.This indicates that Candia has now employed a more aggressive promotional approach and is trying to be more persuasive and displaying a new brand personality and attitude. Candia has looked at similar factors in its re-launch as previously it was lacking;a musical television ad thus not engrossing the consumers in the ad itself. Its new ad has a very catchy tune and triggers the happy mood. In addition, the way the advertisement is shot is quite different from its competitors that exist in the market. They typically show how the milk is processed and tested or simply show a family using milk forming a story ad. According to the survey, Candia is recalled as a lowly promoted milk brand, therefore Candia has now engrossed in heavy promotional activities to persuade the consumers. Also the fact that how the ad would be shown, at what times and at what frequency has been looked at by the company as it plays a vital role. Too much repetition of the ad tends to annoy the viewers so keeping that in mind it shall not be repeated at short intervals instead it would be aired at the peak times at which people watch television. Furthermore the billboards along the road are put up in such a way that while driving or passing by that area it comes within the threshold and is easily viewed by everyone who passes by. While advertising it is important to keep in mind to somehow involve the consumers and trigger their sensory receptors immediately to capture their attention. Candia in its ad has done the same, the melody used in it immediately grabs attention and also the innovativeness in the ad, the concept of stop motion used in the ad is interesting and visually appealing and makes sure that the viewer watches till the end as it seems to be stimulating seeing a bottle of milk moving on its own. Companies tend to use more than one sensory appeal and the most important in a television ad are both sight and hearing as in the Candia ad. Thus, this can be counted as a competitive advantage for the company. Until this date, the consumers tend to remember Candia as the first milk brand in Pakistan that was launched in a plastic bottle. Keeping that in mind, while re-launching, Candia used this and changed the shape of the bottle a bit, so that it stays at the differential threshold level. According to the survey, 54% of the people preferred to buy milk in a bottle with a handle, thus Candia made the changes required. Candia Consumer Related Factors Candia was introduced in Pakistan in 1999, and although, when launched, it had high expectations attached, it failed to deliver. If it were to be re-launched, Candia would have to change its overall perception in the minds of the consumer. Factors like Self-Concept, Self Esteem, Personality and Life style of the consumer and overall consumer attitude do have an impact on the sales of a certain product. Hence, Candia should focus on these concepts to understand their consumers in a better way and to make their product more appealing to the consumer mind. Self Concept- The term self-concept is a general term used to refer to how someone thinks about or perceives him or herself. The self-concept is how we think about and evaluate ourselves. To be aware of oneself is to have a concept of oneself. The self-concept is a very complex structure. We describe attributes of self-concept along with dimensions such as content, positivity, intensity, and stability over time and accuracy. In the discipline of consumer behavior, people derive their sense of self at least partially from the goods and services they consume. Through the consumption of the symbols contained in products, consumers attempt to enhance their self-concepts by using products to communicate particular personal characteristics to themselves and others. When it was first launched, Candia mainly focused the younger generation. If it were to be re-launched now, it should target people of all ages. They should present themselves in a way that everyone can associate himself or herself with Candia. Nestle is a brand that was very successful in doing so. It should highlight how it is healthy, because a major portion of the market is kids and they should focus on attracting the mothers and focusing on how the consumption of Candia is good for their kids can do that. Self Esteem- The term self esteem refers to the positivity of a persons self-concept. People with low self-esteem feel that they will not perform very well, and they would try to avoid embarrassment, failure, or rejection. If Candia were to re-launch it would have to plan its strategies out in such a way that the consumers feel that consuming Candia would be good for their image. When asked in a questionnaire whether the color of the milk was of any relevance to the consumer a majority of 49 % said yes. This affected the self-esteem of the consumer as they felt that the milk that they were consuming as not pure/ healthy. Candia should plan their strategies out in a way that people would feel good about consuming it and feel that they made the right decision in choosing Candia as a brand. Personality- Each person has personality characteristics that influence his or her buying behavior. By personality, we mean a set of distinguishing human psychological traits that lead to relatively consistent and enduring responses to environmental stimuli. Personality is often described in terms of such traits as self-confidence, dominance, autonomy, deference, sociability, defensiveness, and adaptability. Personality can be useful variable in analyzing consumer brand choices. The idea is that brands also have personalities, and consumers are likely to choose brands whose personalities match their own. We define brand personality as the specific mix of human traits that may be attributed to a particular brand. 1. Sincerity (down-to-earth, honest, wholesome, and cheerful) 2. Excitement (daring, spirited, imaginative, and up-to-date.) 3. Competence (reliable, intelligent, and successful) 4. Sophistication (upper-class and charming) 5. Ruggedness (outdoorsy and tough) Candia should go for the personality attributes of Sincerity and Competence. As the brand would be targeting the mass, the consumers should feel that what they are consuming is good for them and the brand would give good value. Lifestyles- Lifestyles defines a pattern of consumption and reflects a persons choices on how to spend his/her time and money. In an economic sense your lifestyle represents the way to elect to allocate income. Candia should strategize in a way that the consumer feels that they are able to meet high standards of quality and fit their perceived lifestyles within the disposable income that they have. Consumer Attitude- An attitude is a predisposition to evaluate an object or product positively or negatively. We form attitudes towards products and services that often determine whether we will purchase them or not. The strategy that Candia should adopt should focus on it being a safe brand. The consumer should think of it as a brand that would deliver value and is able to meet high standards of Quality. Candia was criticized for not using very effective promotions. This resulted in the consumers forming a very negative attitude about the brand. They should focus on their promotions and they need to maintain consistency among their promotional messages. Gaining Competitive Edge over Competitors Concentrate on the consumers and try to understand their physical and emotional desires. Introduce a wide range of products that can be consumed by all age groups. Try to understand the economic, geographic and social factors which affect the diets of the consumers and try to concentrate on the nutritional and health value of the products. Also in the long run concentrate on the lower-income consumers and make their products available at affordable prices while providing a diet compensating the local dietary deficiencies and including relevant nutrition. Try to understand the motivations, routines, decision making and purchasing habits of the customers by spending time with the people Has to become a more market oriented company to understand the customer or market needs and produce products accordingly to achieve the organizations goals. Should try to create a brand name as strong as; A Nestle brand name on a product is a promise to the customer that it is safe to consume, that it complies with all regulations and that it meets high standards of quality Candia can try to be at the forefront of developing new customer- centric health products and align their researches accordingly with consumer and business needs. Should use promotion as one of the major sources to reach their customers to make them aware of the different products introduced in the market and the value of the products introduced. Candia should adopt a promotion mix with a perfect blend of several different promotion tools to promote the value of its product and make the customers aware of their different products. Advertisements should be attractive through all the possible media. Internet is one of the latest media and should be used by Candia to promote their products, where they have different websites hosted for different products. Different strategies for each product like online competitions and distribution. Through public relations Candia can try to bring to the attention of all the customers and organizations concerned about the various issues or concerns and the current approach they are taking towards these concerns. Candia should adopt a favorable marketing channel, which is most appropriate for the consumers. They should try to focus on differentiation strategy. They differentiate their products with their competitors by giving them better customer satisfaction and quality with in an acceptable price limit. They reduce the risk of complexity of supply chain and lower attractiveness for discounters to follow this differentiation strategy In addition, Candia must maintain a good customer relationship according to the taste and demand of the emerging market. Corrective Actions To Be Taken By The Company Buyer behavior and readiness: Candias market share was declining and there was a need to make a comeback policy to strengthen the brand and this can only be done through promotion mix to make an image in the minds of the people. Advertising strategy: During summers, as the milk production declines because of low supply of raw milk from dairy farms, the supply decreases, which increases the demand for packaged milk, it was recommended that the management should emphasize on a Pull strategy as Candia now may be used as an alternative product. Advertisements, print media, electric media campaign, etc.must be used for the heavy promotion of the product. Sales promotion strategy: During winters, push strategy was recommended by giving incentives to the consumers because the milk supply is good and the competition is intense. Personal selling tools: Emotions- sales force should target the emotions of parents and persuade them to select Candia as drinking milk for their kids. Direct marketing tools: It was strongly recommended that Haleeb foods must have an effective web presence in this interactive world. To promote the entire site, an online marketing program was launched. A comprehensive, highly targeted group of destination web sites was chosen for the program. The web site was registered with yahoo search portal and a number of tactical elements helped drive online awareness and inquiries into the program Internal Communication: Over the years, organizations have now started understanding the importance of internal communication in achieving corporate goals and objectives. We strongly believed that by implementing the above-mentioned strategies the management has been capable of enhancing corporate profitability; create a resounding brand name of Candia. Positioning strategy: Candia has a current positioning strategy that Candia milk is mostly meant for drinking purposes. It is firmly believed that the management has modified the product positioning and has positioned it as being a multipurpose milk brand that can be consumed by all age groups. Promotion strategy: Following ways were adopted for the promotion of Candia that was helpful for the improvement of the sale of Candia Television Television played an important role for the promotion of Candia a marketing budget was spent on the ad on different TV channels for the promotion of that product. Newspapers Haleeb Foods advertised Candia Milk in all reputed daily newspapers like Jung, Dawn, Din, Nawa-e-Waqat, The Nation etc. Sign Boards Sign boards and billboards can also play a vital role in the promotion of Candia. Neon Candia signs can be easilynoticed by the eye and must be displayed on most eye-catching locations in the cities.

War of 1812 :: essays research papers

John Marshall was Chief Justice in many early cases that would help get the Supreme Court up to the level of power and equal amount of say as the other branches. His ruling in the first few important cases helped bring the Courts uses of Judicial Review up to balance the powers. John Q. Adams, son of John Adams and he was the leader behind the signing of the treaty of Ghent. Daniel Webster was the great spokesperson of the North as well as a warhawk. He was also very devoted to the Union. Henry Clay was known as the great compromiser and helped to put together and organize the Missouri Compromise, he was kind of the middle man who suggested compromises between the north and the south. He is also known for his American System, which improved banking systems, tariffs, roads, and canals. John C. Calhoun was the spokesman of the south and was also a warhawk. He was responsible for the writing of the "South Carolina Exposition". The McCulluh vs. Maryland was a case when Maryland wanted to be able to tax the Bank of the United States of America. Because of this privilege that they wanted they would have the power to tax this Bank out of existence. Marshall did not see this as necessary therefore did not grant Maryland power to do so. Gibbons vs. Ogden was a case when New York granted a monopoly to a private company owner of a ferry company between the two States of New York and New Jersey. The monopoly was not valid in the state of New Jersey therefore it gave the court Judicial Review over interstate commerce and was turned down. Fletcher vs. Peck was a case when the Georgia legislature was influenced by bribery and granted 35 million acres in the Yazoo River country to private speculators. The case was turned down because the state laws were not allowed to tamper with the contracts. Dartmouth College vs. Woodward was a case when a college was chartered by the King of England New Hampshire wanted to change t he contract that the King had made out. Dartmouth won the case because of private property rights as well as enhancing judicial review. Cohens vs. Virginia was a case when Cohens was selling illegal lottery tickets and was found guilty by the Virginia court and Cohen’s argument was the monopoly that was granted to the state was unconstitutional.